XíRENA is a lifestyle brand whose roots reach from California in the 70’s to the bohemian coastal town of Formentera, Spain. Founded by creative director, Dierdre Roffoni, XíRENA(pronouncedSUH-REN–UH) means ‘mermaid’ in Spanish and finds its essence in carefree styling that is both effortless and accessible.
Made in Los Angeles, easy shirting, dresses, and tops are quintessential to the brand. With a clever mix of boy meets girl, underpinnings turn into swim and day dressing turns into a night out. This unpretentious collection can always be worn two ways – casual with sneakers or dressed up with heels.