We have made the difficult decision to close our retail locations until further notice for the health and well-being of our employees and customers. In the meantime, shop with us online. We have made the difficult decision to close our retail locations until further notice for the health and well-being of our employees and customers. In the meantime, shop with us online.

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Levi's

Levi's

In 1853, Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco at the height of the California Gold Rush. While he was working, he recognized a need among hardworking people: clothes built to endure anything. He and tailor Jacob Davis combined copper rivet reinforcements with tough denim, leading to the first manufactured waist overalls in 1873. Today, we call them ‘blue jeans’. What started as an invention for the American worker became the uniform of progress. Worn by miners, cowboys, rebels, rock stars, presidents and everyday men and women, these functional pieces were the clothes people not only worked in—they lived their lives in, too.