Founded in 1949, adidas is a global leader in sportswear and lifestyle apparel, dedicated to empowering athletes and individuals to reach their full potential. Renowned for innovation, quality, and style, adidas combines cutting-edge technology with bold designs to deliver performance-driven footwear, apparel, and accessories for every sport and lifestyle. From iconic classics like the Superstar and Stan Smith to advanced technologies like Boost and Primeknit, adidas inspires creativity and self-expression on and off the field. At the heart of adidas lies a commitment to sustainability and a passion for pushing the boundaries of what’s possible in sport and fashion.