Recovering from a severe concussion in 2020, Lauren found herself in bed with nothing she felt comfortable sleeping in—it was either too hot, too thick, or too tight. After scouring the market in search of the perfect sleepwear, she quickly realized many of the existing options were made by fast-fashion companies that used unsustainable fabrics and had unethical labour practices. When she tested the products, they all fell short on expectations and need. In light of this, she decided to create her own sleepwear line.

Choosing to leave her corporate job and venture out entrepreneurship, she created Seray- a women’s apparel line designed to put women first.