Vuori: Activewear, Upgraded
If you haven’t fallen in love with Vuori, let us introduce you to your next obsession. This California-born brand is shaking up the activewear world. Feel put together, even when you’re running errands in leggings and a hoodie. And let’s be real—that’s a vibe we’re all here for.
Vuori was founded in 2015 in California, by Joe Kudla. While he originally focused on creating a collection of men’s athleisure wear, women quickly caught on to the brand’s next-level comfort and aesthetic. The demand for women’s pieces skyrocketed, and Vuori stepped up, delivering sleek, versatile pieces that easily take you from the gym to a Sunday Stroll around Stanley Park.
Rooted in the laid-back, wellness-driven lifestyle of California, Vuori embodies that effortless West Coast energy. Think: morning yoga by the ocean, afternoon hikes, and golden hour hangs with friends. It’s activewear that fits your lifestyle, not the other way around.
This is What Dream(knit)s are Made of...
Vuori has managed to carve out a space of its own in the activewear world. The fabric is next-level, with its DreamKnit™ material offering an ultra-soft touch that makes you wonder how you ever settled for anything less. Beyond comfort, the materials are functional, breathable, and designed to move with you.
Style is another area where Vuori stands apart from the crowd. Their pieces are sleek, minimal, and designed with the perfect color palette that makes mixing and matching effortless. Whether it’s their signature joggers or ultra-flattering leggings, Vuori nails that “I just threw this on and look put together” aesthetic every time. Their designs aren’t just for workouts; they’re made for every day of your life. These are the leggings you grab for a coffee run, the joggers you wear on a long-haul flight, and the hoodie that instantly elevates your dropping the kids off at school uniform. Their pieces are polished enough to wear beyond the gym, making them an investment you’ll actually get mileage from.
Responsible Fashion is Always in Style
What makes Vuori even more impressive is their commitment to sustainability. The brand is officially Climate Neutral Certified, meaning they measure, reduce, and offset 100% of their carbon footprint. They incorporate sustainable materials like recycled polyester and organic cotton into many of their products and have set a goal to eliminate 80% of plastic from their supply chain by 2026. Ethical manufacturing is also a priority, with their factories maintaining high standards for fair wages and safe working conditions. In an industry where fast fashion often cuts corners, Vuori’s commitment to doing things the right way elevates them above the rest.
Building an Active Lifestyle
Vuori isn’t just about selling clothes; it’s a lifestyle and community focused brand. Giving back is a core part of their mission, with partnerships that support physical and mental well-being. This includes organizations like the Surfrider Foundation, which protects ocean environments, and Outdoor Outreach, a nonprofit connecting underprivileged youth with the outdoors. Their in-store events, including yoga classes, wellness workshops, and community gatherings, further cement their role as a full circle lifestyle brand.
If you’re new to the brand, you’ll quickly discover that their pieces are instant favorites. The Performance Joggers are an everyday essential, the Daily Leggings offer a flawless fit, and their Halo Performance Hoodie is the kind of piece you’ll never want to take off. The quality of their pieces is unmatched, the designs are timeless, and the comfort level is off the charts. Plus, knowing you’re supporting a brand that values sustainability and ethical practices makes every purchase feel even better.
Vuori is that rare kind of brand that makes getting dressed feel effortless, but still so put together. Whether you’re heading to a workout, grabbing brunch, or just running around town, it nails that balance of laid-back and luxe. Think comfort without compromise, polish without trying too hard. It’s more than just good looks. With a mission rooted in sustainability, ethical production, and community impact, Vuori is built to make you feel good, inside and out.
If you’re after activewear that actually lives up to the hype, this is it. Call it self-care, call it a smart buy. Either way, your closet (and your future self) will thank you!
Curious to see what all the hype’s about? Stop by Hill’s Dry Goods to experience Vuori’s latest collection in person. From their cult-favorite joggers to buttery-soft leggings, this is activewear you’ll want to live in. Try it on, feel the difference, and feel good about supporting a brand that cares about you, and the planet!