Industry favorite womenswear line THE GREAT. is celebrated for its soulful approach to softness and comfort with a tightly edited take on classic Americana. Champions of supportive female friendships and the spirit of creative fearlessness, co-founders Emily Current and Meritt Elliott are known for their authentic, kind and optimistic approach to both friendship and life.  The multicategory clothing brand is sold at over 200 of the world’s best stores and online destinations.